[Minipouce.fr](https://www.minipouce.fr/) is an online platform that enables future parents to create a baby registry list, which is a list of items that parents-to-be would like to receive as gifts. With the help of a multi-brand catalog featuring over 150,000 products, Minipouce.fr aims to make navigation intuitive and incredibly smooth for its users, ensuring everything is easy to find.

**By opting for Meilisearch as the search backbone of its marketplace, Minipouce.fr is able to maintain its commitment to delivering the best possible user experience.**

![](https://unable-actionable-car.media.strapiapp.com/gif_minipouce_gif_bf2cb4bae1.jpg)

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  __"As a user, it felt like magic compared to other solutions I've tried. I'm not sure whether it's related to how typo tolerance works or to the default configuration. Still, right after setting up Meilisearch with no particular tweaks, I got fantastically relevant results." - Anthony Catel, Co-founder of__ [__Minipouce.__](https://www.minipouce.fr/)
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### Challenge

As parents themselves, the cofounders of Minipouce.fr were very familiar with the struggles faced by new parents. It's crucial to create a multi-brand baby registry checklist to enable friends and relatives to shop from various distributors in a single location, rather than being confined to one sole provider.

Launching a new marketplace is a complex task: you need to generate enough traffic to convince distributors to list their products in the first place. On the other hand, you need a diverse and extensive catalog in order to attract customers and drive that traffic.

For Anthony Catel, the co-founder and head of engineering, it was clear that Minipouce.fr needed to offer a competitive and high-quality user experience right from the beginning. It is important to enhance the search functionality for a platform like Minipouce.fr: more relevant search results leads to increased user purchases, which in turn allow Minipouce.fr to collect an affiliate percentage fee from every product purchase originating from its platform. To achieve this, the technology behind the platform needed to be top-notch and enable quicker and smoother product selection by incorporating layers of meaning to accommodate various search terms users might use.

To add to the complexity, each retailer tends to use different formats for its product catalog, which results in mismatched and missing information that Minipouce.fr then needs to address. Synonyms also play a crucial role as one product can have multiple names, and customers may only be familiar with one of them. Without the search accounting for all potential synonyms, users may not find the right products.

All such intricacies needed to be addressed with the help of the most appropriate search solution.

### Why Minipouce.fr chose Meilisearch  

1.  **Higher out-of-the-box relevancy**

At the very beginning, Minipouce.fr considered using Algolia but couldn't find an appropriate plan that would accommodate a young, rapidly growing platform. While searching for an alternative, Anthony discovered Typesense and conducted extensive testing on it. After an initial set of tests, he decided to continue searching for another solution that could offer higher relevance in search results compared to Typesense. Eventually, Minipouce.fr came across Meilisearch and found that its default configuration demonstrated **higher relevancy in search results** than Typesense during the testing phase, without requiring any additional tweaks.

2\. **Lower maintenance**

Anthony chose not to consider ElasticSearch or similar solutions due to his desire to avoid managing numerous Java dependencies. Furthermore, he was drawn to Meilisearch's open-source platform, which operates on **Rust, a modern language in comparison to the C++** predominantly used by its competitors. This choice resulted in less time spent on debugging and infrastructure maintenance, a crucial factor for a smaller-sized team.

3\. **Meilisearch’s support and services bolster its open-source offering**

With high business stakes and the quality of search results being central, Minipouce.fr sought a solid, well-maintained solution. With Meilisearch’s open source engine, the organized handling of tickets and commits hinted at an established business backing it.

### Implementation

Today, Minipouce.fr is using Meilisearch to fully power the entire website. The migration of the marketplace from Typesense to Meilisearch's offering was completed within half a day, making it a quick and efficient process. Anthony particularly appreciated the availability of different SDKs in multiple programming languages, including a Python SDK. This feature made Meilisearch a natural addition to his tech stack, as it facilitated the setup of the platform without requiring additional resources.

To further optimize the search experience, additional tweaks are implemented using Meilisearch. This includes sorting functions that prioritize certain items in the catalog based on popularity. Updates are pushed in real-time, ensuring the search results are always up to date.

### Results

[Minipouce.fr](https://www.minipouce.fr/) was delighted with the **seamless integration and low maintenance requirements of Meilisearch**, thanks to its default configuration working effectively from the start. The relevancy of the search results was impressive, surpassing the performance of other tested alternative solutions. On top of that, since the implementation of Meilisearch, Minipouce.fr has observed a 5x growth in search volume across its platform.  

Looking ahead, Minipouce.fr envisions even greater possibilities, such as the implementation of vector search, which would enable intelligent connections between searches, further enhancing search experience. Considering the future, Minipouce sees the potential benefit of migrating to Meilisearch's Cloud offering to outsource the infrastructure maintenance, allowing for greater efficiency and scalability.

Minipouce.fr provides a top-grade customer experience with Meilisearch's open-source offering

[Bookshop.org](https://bookshop.org/) is an online bookstore based in Brooklyn, New York, with a mission to support local, independent bookstores financially. By design, Bookshop.org gives away over 80% of its profit margin to stores and affiliates of stores: publications, authors, and others who make up the thriving, inspirational culture around books. As more and more people buy their books online, Bookshop.org creates an easy, convenient way for customers to get books and support local bookstores at the same time.

**By partnering with Meilisearch Cloud, the Bookshop.org team can enjoy improved search relevancy, reduce maintenance and operational costs and have its engineering team focus on its core business.**

[![](https://unable-actionable-car.media.strapiapp.com/bookshop_meilisearch_ded1e7997a.gif)](https://bookshop.org/)

The search experience on Bookshop.org

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  _"With our prior search engine (Elasticsearch), **14% of searches resulted in a purchase, and with Meilisearch, 20% of searches currently result in a purchase**. That's a huge improvement without a lot of development time: **1 out of 5 customers found the book they were looking for and purchased it.**"_  
\- _Andy Hunter, CEO at _Bookshop.org__
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Challenge
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Bookshop.org carries an impressive inventory of over **six million books**. It’s essential for the customer experience that anyone searching for a specific book on the website can find it as fast as possible. A considerable number of books available in the inventory means a proportionally high amount of items that need to be **indexed and ranked in the search** by the internal team.

> You only get one shot at it. We have a lot of visitors that care enough about their communities and ethical consumption - those buyers are specifically choosing to use Bookshop, and **we have to make sure that they can find a book as easily as they could find it in other major bookstores or else we're gonna lose them**.

_\- Mason Stewart, CTO at Bookshop.org_

Prior to switching to Meilisearch, Bookshop.org was utilizing a search engine solution provided by [Elasticsearch](/blog/why-should-you-use-meilisearch-over-elasticsearch?utm_campaign=bookshop_story&utm_source=blog However, with a small team of eight engineers and many unique customers, Bookshop.org needed **a solution that would require less maintenance and fine-tuning**. Additionally, a more streamlined solution would enable workers across the company to contribute to the ranking rules and configurations, improving the search relevancy on a rolling basis.

Why Bookshop.org chose Meilisearch
----------------------------------

**1\. A streamlined process that keeps the decision-makers involved**

For the Bookshop.org team, the advantage of Meilisearch lies in its simplicity and ease of use, making it possible **for decision-makers and non-developers to be very close to the ranking rules**. This was necessary to accommodate the ever-changing book search criteria during the busy holiday period and keep the search results relevant at all times.

> ___The fact that we can iterate back and forth quickly and have speedy re-indexing times when we change our rules was a new way of working with search. Previously, only our engineers had the expertise to tweak the rules for book search.___

___\-_ Mason Stewart, CTO at Bookshop.org__

**2\. Quick iterative product cycle**

The Bookshop.org team also highlighted the quick iterative cycle that has enabled them to solve issues faster. Bookshop's team can directly interact with the Meilisearch team whenever they need to resolve issues or introduce quick fixes. According to CTO Mason Stewart, the company values the combined agility of a compact search engine backed up by a highly responsive team.  
  
**3\. Ability to outsource hosting and infrastructure maintenance to the Meilisearch team**

Ensuring stability in search is essential for the success of the Bookshop.org business. After meeting and interacting with the Meilisearch team, the CTO felt confident in **entrusting them to manage their Meilisearch servers** through the Cloud offer.

> ___Initial value came from the fact that Bookshop started using the Meilisearch open source solution, hosting the infrastructure locally. However, working with it in staging environments and test environments was a harder task for a small team like ours that can't focus on search year-round. We did eventually switch to Meilisearch Cloud because it was better for us to outsource.___

_\- Mason Stewart, CTO at Bookshop.org_

By transitioning from the open-source version of Meilisearch to Meilisearch Cloud, the Bookshop.org team can now concentrate on its primary operations while delegating the management of the search infrastructure to experts.

**4\. Ability to support the scale and business model fit**

The Bookshop.org’s extensive inventory, coupled with a high amount of monthly users, made some pricing models that exist on the market untenable for the bookstore’s distinct business model. For a business with low margins, very high volume searches, very high volume users, and a high number of documents, Meilisearch proved to be a perfect fit.

Implementation
--------------

After reassessing its main challenges with book search, the Bookshop.org team conducted research and evaluated alternative solutions to address their need for a more user-friendly search solution that requires less maintenance. They came across Meilisearch, which was recommended on a popular tech news discussion platform. A quick test environment was set up out of the box, and the team found that Meilisearch was a good fit as the test continued. The CTO and engineers presented the working prototype to the management, and it was decided to implement Meilisearch before the holiday season, which typically starts at the end of the year. **The timing was crucia**l, as the end-of-year seasonal influx in sales brings a lot of increased consumer activity and a significant portion of profits for a bookseller as a result of it.

The initial demo included connecting Meilisearch to a book catalog and was quick and easy. Then followed the process of balancing and ranking the data that should inform the quality of a result internally, weighing different factors such as how recently the book was sold or how long ago it was published. The team acknowledged that the transition to Meilisearch would have been seamless if a clean data catalog had existed beforehand.

The process of changing the ranking rules to keep the book search relevant for shoppers is very streamlined. Suppose they want to rank a book's description higher or lower in the ranking rules. All they need to do is move it up or down, reindexing the entire catalog and making any change easy. Having global ranking rules that apply to the entire database proved healthy for a small team that needs to understand how one change can impact search across the repository.

> ___After a few weeks of tuning the rules, we've introduced almost no changes. It's been just about perfect.___

___\-_ Mason Stewart, CTO at Bookshop.org__

To add to the vision of the future with Meilisearch, the Bookshop.org team mentioned that having a multi-index search would be the next most important thing to improve the search experience of the website visitors. Say, a website visitor searches for a specific _keyword_ in a search bar. Multi-index search allows the engine to perform concurrent searches across multiple sources. To that extent, Meilisearch is happy to announce the release of the [federated search](/blog/whats-new-in-v1-1) in v1.1 as an additional step in boosting user experience and increasing relevancy for Bookshop.org clients.

Results
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With an initial Meilisearch deployment, the team could compare the search performance to the metrics they were getting with a previous Elasticsearch configuration.

By bringing Meilisearch to the table, the team introduced a straightforward configuration process, removing the need to increase the team’s bandwidth or expertise. **With Elasticsearch, 14% of searches resulted in a purchase. With Meilisearch, that number jumped to 20%,  increasing overall conversion by 43%**.

Meilisearch latest news and company updates

Minipouce.fr provides a top-grade customer experience with Meilisearch's open-source offering

Bookshop.org increases search-based purchases by 43% with Meilisearch